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Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek

  • “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” 
  • “Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal.”
  • “There are only two ways to influence human behavior: you can manipulate it or you can inspire it.”
  • “If fear motivates us to move away from something horrible, aspirational messages tempt us toward something desirable.”
  • “You don’t hire for skills, you hire for attitude. You can always teach skills.”
  • “Manipulations are a perfectly valid strategy for driving a transaction, or for any behavior that is only required once or on rare occasions.”
  • “Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.”
  • “The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.”
  • “Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”
  • “WHAT companies do are external factors, but WHY they do it is something deeper.”
  • “When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”
  • “Working hard for something we do not care about is called stress; working hard for something we love is called passion.”
  • “Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.” 
  • “Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.” 
  • “That’s the problem with love; we only know when we’ve found it because it “just feels right.”
  • “We’re not friends with everyone from our home state, but travel across the country, and you’ll feel a special bond with someone you meet who is from your home state.”
  • “No matter where we go, we trust those with whom we are able to perceive common values or beliefs.”
  • “For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity”, it’s “always to do the right thing”. It’s not “innovation”, it’s “look at the problem from a different angle”. ”